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Resume

Experience

2023 - Present

2626 Consulting

Chicago, IL 

Marketing Account Supervisor

  • Develop and manage paid media budgets for multiple clients (totaling $2M+/month) and distribute budget across paid channels based on performance and analysis to deliver growth targets
     

  • Provide strategic leadership and collaborate to develop and execute integrated advertising campaigns on Google, Facebook, Instagram, LinkedIn, Pinterest, TikTok, YouTube, and Snapchat
     

  • Build full-funnel marketing campaigns and roadmaps and present recommendations to Clients
     

  • Analyze campaigns and direct team on improvements to increase conversion rates and lower cost-per-purchase across channels; YoY purchases increased by 1,661.8% and CPP reduced by 69.9%

Marketing Account Manager

  • Lead performance meetings, prepare proposals, presentations, and other client correspondence
     

  • Evolve multiple director and VP level client relationships with regular communication to ensure satisfaction and success
     

  • Monitor performance and translate digital performance metrics into synthesized, actionable courses of action; Use data to present strategic marketing plans with recommended go-to-market channels

2022 - 2023

Wilks Communications Group

Chicago, IL (Remote)

Account Executive

  • Strategized, planned, and coordinated social media calendars, including writing captivating, brand-aligned copy that resonates with target audiences and managing creative asset production
     

  • Managed two direct-report interns and provided professional development and mentorship
     

  • Conducted influencer vetting, outreach, relationship management, PR boxes, and paid activations
     

  • Developed and led shopper marketing initiatives like D2C holiday sales, Amazon storefront redesign, and managed active SKUs and discount codes for US and EU Amazon
     

  • Assisted in launching product lines on retail sites like Walmart.com & Costco.com; wrote and managed product descriptions while prioritizing SEO, product presentation, and a positive customer experience

Assistant Account Executive

  • Pitched clients and products to top media outlets for editorial features and press releases
     

  • Lead brand collaborations, resulting in multiple advantageous partnerships with culinary professionals and premium cooking and kitchen brands like Williams Sonoma, King Arthur, and Great British Bake Off
     

  • Organized and led a weekly mentorship program for current interns to supplement professional development and facilitate learning and growth

Digital Marketing Intern

  • Executed monthly consumer newsletters and grew active audience by 114%
     

  • Wrote monthly blogs & garnered an earned readership of ~9,643,188, an ad equivalent of $18K+
     

  • Conducted daily social media monitoring and community management

2020-2021

Captive Resources, LLC

Itasca, IL

Marketing and Branding Intern

  • Created company communications including the newsletter, brochures, social media, and recruitment materials

  • Branded the board book for the first time since company inception, reaching 40+ captives and 2,000+  members

Freelance Work

SWITCH Agency

Chicago, IL

Account Manager

  • Organized a team of creatives and marketers and led the execution of a $5M RFP for brand strategy for a prestigious University
     

  • Managed client relationships, team timelines, check points, and delivered projects on time
     

  • Designed and built e-commerce websites, social strategy, and brand kits for clients

Education

2017 - 2020

UNIVERSITY OF WISCONSIN - MADISON

Bachelor of Arts

Madison, WI

  • Majored in Communication Arts and Rhetorical Studies

  • Minored in General Business and Digital Studies Minors

  • Participated in Advertising Club Agency

  • Organized weekly events for dorm residents as FUN Chair

2020 - 2020

UNIVERSITAT DE BARCELONA

Semester Abroad

Barcelona, Spain

  • Attended Universitat de Barcelona for a semester abroad

  • Embraced Spanish culture living in a homestay and communicating in Spanish daily

Professional Skillset

Creative Copywriting

Vendor and Influencer Relationship Management

Teamwork & Collaboration

Digital Analytics

Tool Kit

Sprout Social

Canva

Mailchimp

Adobe Creative Suite

Amazon Seller Central

WordPress

Google Analytics

Google Ad Manager

Facebook Ad Manager

Languages

English (native)

Spanish (proficient)

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